The Master SLer steps down!  Steve Jobs says his health no longer allows him to fulfill his duties. He is the man who was a role model of:

1. Persistence and learning from mistakes – the Newton – Lisa. The newton turned into I Phone; Lisa turned into the Macintosh;

2. Commitment to values – ease of use and cool design – closed sourcing –

3. Resilience – forced out of Apple, he founded Next computer – returned to Apple and took it to greater heights.

4. Branding and Image - The Black Mock Turtle – The well worn blue jeans - The annual presentation of products we couldn’t do without. — The image, voice and soul of Apple.  A Rock Star