Steve Jobs was the Henry Ford of his time. Henry did not invent the automobile. He turned automotive transportation into an affordable consumer product. Steve did not invent the computer, the phone or the tablet. He turned these devices into affordable consumer products.  The car and the modern computer interface came from the creative minds of other people but were commercialized by creative innovators Ford and Jobs.

Creativity is the development of a novel idea that has value (de Bono 2011, Amiable 1996, 2004; Sternberg 1999). Being creative in a leadership sense is the capacity to see and think differently than most. But, “being creative is not enough!”